Tag Archives: marketing

The Grand Cork Experiment – stunt or science?

At the end of July, The Grand Cork Experiment was launched with as much fanfare as could be mustered in the wine media. According to an article in The Drinks Business “a space in Soho was transformed into a laboratory to test whether … Continue reading

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An encounter with The Don

Some companies are more interested in developing their brand, and projecting their image, than others.  After visiting several Port houses and Douro quintas, it became clear that Sandeman’s was definitely one of more brand-obsessed wine companies. We had two encounters with Sandeman’s.  One … Continue reading

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